Most business owners think about their business in terms of income.
How much did I make this month? Can I pay myself consistently? Is this sustainable? And those questions matter (a lot!)... but they are not the full picture. There is another question worth asking: Am I building a business that creates income, long-term value, or both? Hot take: Neither answer is wrong. A business that creates strong income can be a wonderful thing. It can support your family, create flexibility, and give you meaningful work. But if part of your long-term vision includes...