Two very different things an owner can build, and why it's worth being honest about which one you actually have.

A plain-language breakdown of the formula behind most business valuations, and why your tax return usually understates what you're really worth.

Why the owner's own readiness matters as much as the business's, and why it's worth thinking about long before you plan to leave.

Why roughly 80% of what a business is worth has nothing to do with last year's revenue.

Why "what is my business worth" is the wrong first question, and what to ask instead.

A plain-language guide to the different ways you could leave your business, and what each path actually trades off.